ProAV has become part of the IT infrastructure. The problem is that in most organizations, it’s still not treated as such.
In most environments, IT infrastructure is carefully managed: servers, networks, endpoints, security, monitoring.
At the same time, there is a category of equipment that often falls outside this control: displays, audio systems, and video conferencing equipment from the ProAV space.
These are no longer “peripherals.”
They are network-connected devices, with IP addresses, operating systems, and remote access capabilities.
Where the Problem Appears
In practice, we frequently see:
- ProAV devices without centralized management
- Unsecured remote access or default passwords
- Lack of network segmentation (no dedicated VLAN)
- Video traffic impacting network performance
- No monitoring (you don’t know when a device goes offline)
For IT teams, this means:
- security risks
- lack of control
- reactive instead of proactive interventions
What Needs to Change
Organizations that handle this correctly make a simple shift: they treat ProAV as part of the IT infrastructure.
This means:
- all devices are integrated into the network in a controlled way
- centralized management (monitoring, updates, control)
- security policies applied (access, authentication, segmentation)
- standardization across locations
From One-Off Projects to Infrastructure
The real difference is not technical, but in approach:
X “we install a video conferencing system”
X “we add some displays”
vs.
✔ “we deploy network-managed ProAV endpoints”
✔ “we extend the IT infrastructure with a controlled ProAV layer”
The Result
- full visibility over all devices
- fewer on-site interventions
- improved security
- easy scalability (tens or hundreds of locations)
Conclusion
ProAV is no longer a separate project.
It is an extension of the IT infrastructure.
And the organizations that understand this are the ones that scale without chaos.